Insurance can prove to be a useful tool for associations in both member acquisition and retention. Besides “off the shelf” products designed specifically for the association marketplace, custom coverage is available, depending on scale. Insurance can be written on either true group (where appropriate), association group, or individual insurance platforms. Marketing methodology becomes a paramount consideration in the offering, as are special underwriting considerations. With more than 75 years’ experience in the professional association, trade association, public employee, union and affinity group markets, R.K. Tongue Co. offers specific expertise, and even the ability to payroll deduct premiums and administer association insurance where applicable.